THE REBELKID STORY:
FASHION is a way of expressing myself. At RebelKid, I believe the human body is the canvas that we paint with clothing we wear. My Fashion Label screams international appeal, adopting styles that have influenced me on every journey, challenge and setback I had to work through in my life and still do.
When it came to who I chose to be the faces that would represent the Rebelkid brand, I had to break the mould. The clothing line is a cultural explosion which is meant to empower every woman wearing my apparel. The woman representing the brand brings together an explosion of dynamic women relating to everyday life - ordinary in their existence on the planet, but extraordinary in terms of their experience and their individual story.
All these amazing women have experienced some sort of challenge, be it loss, battling addiction, a threatening diagnosis or medical condition, trauma victims, experiencing forms of racial slur, combating anxiety, weight insecurities, emotional eating, single mum, mum of an autistic family - everyone has a story. The extraordinary result is how they overcome these challenges and rise to the occasion.
RebelKid shows no discrimination against size, shape or ethnic background and never boxes anyone into a specific look. More than ever, we strongly believe it’s time for women of all shapes and sizes to stand together - to show the world the power a woman possesses. In this standing together, we also show our uniqueness.
I provided the opportunity for these dynamic women to come together and embrace womanhood. Women that will not be stereotyped or put in a box, women that encourage each other to be creative, bold, gutsy and stand proud of who they are even though they might or still be living with daily challenges and setbacks.
I have hand selected these amazing women to campaign for the brand, to be the rebels with a cause of self-expression.
I am now at the next phase of my exciting launch. I aim to encourage women through this campaign to show the world that the past does not define us. That as women, we refuse to be labelled despite our challenges. We choose to be the new rebels of the future, to be bold, and to believe in ourselves.
I, Hardia Wessels Van Rensburg am excited and so inspired to be working with a group of women that are extraordinary. Our stories are the tools empowering women in bringing them into new light with great anticipation.
RebelKid women are ALL ONE. They STAND UP, DRESS UP, SHOW UP and NEVER GIVE UP!
EVERY WOMAN HAS A STORY
Women Empowering Women
Read: The RebelKid Blog
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